Customer Story

POMMIER Accelerates the Digital Transformation of Its Trade Shows with KAYO

Active in the commercial vehicle market since 1945, POMMIER is now a leader, recognized as a specialist in its field as a manufacturer of equipment and accessories for commercial vehicle bodies.

+230
qualified leads at the SOLUTRANS trade show in Lyon in 2023.		 +300
qualified leads at the IAA trade show in Germany in 2022.		 +25
sales reps onboarded
and trained on KAYO

elodie-folliot-pommier

A solution tailored to the needs of a group undergoing transformation

POMMIER operates in the industrial bodywork market, covering five product categories: hitches, protective guards, mounting systems, doors and windows, and lighting. Today, POMMIER has 300 employees and 10, 000 customers across 30 countries. POMMIER offers its expertise in three markets: body builders, truck manufacturers, and manufacturers of specialized defense vehicles. To reach out to its customers and prospects, POMMIER also participates in several key trade shows, including SOLUTRANS, IAA in Germany, and EUROSATORY. Caroline Folliot joined POMMIER as Group Communications Manager. She discusses the digital transformation implemented at POMMIER’s trade shows.

Caroline Folliot continues:

“We participate in these trade shows to maintain a close relationship with our customers. These events also allow us to keep up with evolving market trends.”

The transition to a paperless approach at the booths was the first step toward digitizing trade shows at POMMIER:

“Previously, many documents, such as flyers and brochures, were printed and distributed at the booths. Committed to environmental sustainability, POMMIER sought to digitize as many materials as possible.”

"We share product documentation, as well as corporate presentations about the Group and videos of our production facilities, through KAYO."

Setting Up KAYO

THE ROLL-OUT OF KAYO
“In the past, to collect leads at trade shows, we used a paper form with a grid that the sales teams filled out, to which the contact’s business card was stapled.”
Going forward, the plan is to offer KAYO on touchscreen kiosks, as well as on the mobile devices of our French and European sales teams, in order to:

  • Collect data and generate new leads.
  • Share Group documents at any time.

stand salon professionnel pommier

"KAYO has made it possible to digitize the process of making contacts at events."

Digital Transformation in Action

“We generated a lot of leads during the event. The sales teams like the tool—it’s pretty user-friendly—and they’re able to collect contact information easily.

Now, we have better visibility at trade shows, with no risk of data loss.”

Another benefit for POMMIER: the app is available in multiple languages depending on the trade show—in French, English, German, or Italian, as was the case at the TRANSPOTEC trade show at Fiera Milano.

stand salon professionnel pommier

before-after-kayo

“KAYO has saved us a lot of time
and makes it easier to track the leads we generate.”

Caroline Folliot
Communications Officer | POMMIER

Download the testimonial