Alliance Etiquettes Boosts Post-Trade-Show Sales with KAYO
Alliance Etiquettes is one of the leaders in premium labeling solutions in France
| +16 trade shows per year worldwide with KAYO |
+1,200 qualified leads generated at trade shows |
+40 sales reps onboarded and trained on KAYO |
“With KAYO, we have a new way to interact by scanning business cards. The data collected is compiled into a single document. This allows us to standardize this information and import it into our contact database.
Our employees and sales teams will be able to access this information from the various trade shows we’ve attended using the KAYO app.
With KAYO, gathering information from contacts is easier. A questionnaire we’ve customized, with pre-filled fields, allows us to quickly capture our prospects’information and needs.”
A time-saver for sales teams
“By standardizing the information collected from their prospects, the database is enriched and standardized,” explains Guillaume Vetillart, noting that this has allowed them to improve thelead assignment process.
He adds that this lead allocation process includes an urgency criterion for prioritizing outreach, which was a key consideration for his teams.
“We distribute leads among our various sales representatives based primarily on industry sector and geographic proximity. This allows us to provide premium service to our customers.”
Guillaume Vetillart explains:
“The great benefit of KAYO is that we can take immediate action with our leads by sending them information using the communication materials we’ve selected.
We can tell if a lead is interested by tracking the messages we send through the KAYO app. This allows us to engage them in a conversation during follow-ups tailored to the information we’ve gathered.”
“Alliance Etiquettes participated in 16 trade shows of varying sizes using the KAYO app , generatinga total of 1,200 leads. All of our sales teams used our app, which is very intuitive and easy to use.”
